Twitter TV Should be Mystery Science Theater
This weekend it was announced that Twitter plans to develop a TV show.
Twitter is crossing mediums to develop a TV show, according to a Variety report. Joining forces with LA-based production companies Reveille Productions and Brillstein Entertainment Partners, Twitter plans to launch an unscripted show that will put “ordinary people on the trail of celebrities in a revolutionary competitive format.
While Twitter is a lot of things, one thing I see it as is the audience and laugh track to the soundtrack of Life. It is essentially the peanut gallery, for better or worse. A few years back there was a hilarious show, Mystery Science Theater 3000, which featured a man and a bunch of robots sitting in the peanut gallery of the movie theater watching terrible movies and commenting on it. While I don’t know Twitter’s plans for TV, it would be interesting if somehow they could mash up traditional programming with Twitter in such a way as to make traditional forms of media more interactive. It could bring a lot of value added to traditional media and its advertisers by bringing the conversation straight to the media, and while much of the conversation will be making fun of it all, media outlets would be best served by recognizing that conversation exists and taking a few jabs (but making more money) then ignoring it completely.